Death of a Salesman . . . Please?
The Creepiness of Modern Sales
We’re used to being sold something all the time. Emerging generations (Generation X and the Millenials) have grown up being marketed to in almost every conceivable space. And they are savvy.
Emerging generations know when they’re being solicited. It’s scary how attuned they are to being marketed to. And the marketers know they know. So, advertising has become this nuanced chess match, an ever escalating war of wits between the prize demographic (18–34 year-olds) and marketers.
The news of the advanced level of marketing sophistication among emerging generations ought to scare congregations.
Why?
Because congregations often think that the only thing standing between them and surefire success is good marketing.